Campaign creative
Prepare image/video posts, Stories, Reels and supported ad formats using your property media and editable templates.
Explore this tool →
Reach beyond the people already following you. Our Meta Advertising Tool lets you prepare and submit supported Facebook and Instagram campaigns inside STR ToolBox, with the message, audience, budget and schedule you choose.
An ordinary social post appears through your connected social account. A paid campaign asks the advertising platform to distribute your message using the settings and spending you authorize. Meta is the company behind Facebook and Instagram. You can keep supported campaign preparation and submission inside our app; ad spend is separate from your subscription.
| Your step | What to do |
|---|---|
| Choose the job | Start with one purpose and one destination, such as a property page for a specific stay. Review the campaign objectives available in your account. |
| Build the invitation | Use our Campaign Builder, templates, saved photos or finished video. Ask Jack for a matching headline and ad text based on verified property details. |
| Set the limits | Connect the advertising account you are authorized to use. Review the permitted audience controls, budget, dates and booking destination before submitting. |
| Review the response | Check campaign status and available engagement. Meta controls review and delivery; clicks are not the same as confirmed reservations. |
Illustrative campaign: a family-friendly cabin with an actual game room. Show the room in use without inventing guests or testimonials. Explain the sleeping capacity, available period and reason the stay suits family time. Send the ad to a page that repeats those facts. A beautiful ad leading to an unrelated page has lost the conversation at the front door.
The ad received clicks. What should you conclude?
The message earned clicks; investigate what happened next. Clicks show an interaction. A reservation needs separate reliable evidence. Use our analytics and your own verified booking records to judge the next test.
Prepare the creative, audience, budget and schedule in the same app. Connect an advertising account you are authorized to use; prepare the campaign and submit it from the app.
Advertising spend is separate from the ToolBox subscription. Meta controls ad review, eligibility and delivery; submitting an ad does not guarantee approval or bookings.
Prepare image/video posts, Stories, Reels and supported ad formats using your property media and editable templates.
Explore this tool →Prepare branded page content that matches the campaign’s promise and directs interested travelers toward your chosen next action.
Explore this tool →Plan organic posts around the same campaign and dates. Check the guest sees consistent facts wherever they meet the message.
Explore this tool →Imagine a cabin with a fenced yard, two bedrooms and dog-friendly rules. A useful campaign shows the real yard, states the sleeping capacity and links to the property’s current information. Jack drafts the message; you check it. The campaign builder prepares the creative; you review the audience and budget. The available reporting shows what happened after publication.
Give your promotion a destination, a budget and a reason to exist.
Our Meta advertising enhancement provides Facebook and Instagram campaign work inside the app. Prepare the creative, copy, destination, audience choices, budget and schedule in the supported connected workflow. Our newsletter/email enhancement supports audience updates; Jack can help prepare subject lines and drafts.
Start with one property and one campaign objective. Review the offer and full destination page, check account permissions and audience controls, set an authorized budget, inspect the creative and submit through the supported workflow. Check delivery and the available insights afterward. Advertising spend is separate and Meta review still applies.
Illustrative festival-weekend example: a downtown studio has availability during a verified arts event. Use Campaign Builder and Meta Advertising Tool to prepare the creative, actual property destination and authorized budget. Check the travel route and dates; do not imply event sponsorship or guaranteed tickets.
Keep the campaign ingredients together instead of copying them between disconnected drafting and advertising screens. Drafting a newsletter saves writing work; a completed send still requires the actual supported sending connection.