Know what you expected.
See what actually happened.
See what you planned, what published and what people did next. Our Social Media ROI Estimator and available campaign analytics help you prepare a marketing test and review its response.
A forecast and a result answer different questions.
ROI means return on investment. Our Social Media ROI Estimator explores potential revenue changes from inputs such as current monthly revenue, posting frequency, selected platforms and free/paid/mixed content. Its projected increase is a planning scenario. Actual engagement tells you how published content was received.
| Your step | What to do |
|---|---|
| Set a baseline | Record the period, property, message, platform and the figures you want to compare. Keep paid advertising spend separate from the app subscription. |
| Explore the plan | Use the estimator’s supported inputs to compare marketing scenarios. Record the assumptions rather than treating the projected result as money already earned. |
| Check delivery and engagement | Review available views, likes, clicks and campaign summaries. Use publishing history to confirm which content actually appeared. |
| Choose one next test | Give checked results to Jack. Ask for a plain explanation and one change to test, such as the opening message or the destination. Keep the comparison period and audience in view. |
Picture this at your property
Illustrative figures: one campaign earns 50 clicks from 1,000 impressions, while another earns 20 from 1,000. Their click-through rates are 5% and 2%. An impression means the content was shown; a click means someone followed an action. Check whether the audience, dates and placement differ before deciding that the headline caused the change.
A quick question for you
A post has many likes but no reliable booking information. What do you know?
See the answer and why
It earned engagement; bookings still need separate evidence. Engagement is useful feedback, but profit requires attributable revenue and the relevant costs. Our dashboard is a starting point for a better question.
Compare the plan before you commit the budget.
The Social Media ROI Estimator explores potential revenue scenarios from posting frequency and premium-content choices. Use it to make the assumptions behind a marketing plan visible and compare alternatives before committing time or advertising budget.
A scenario is an estimate. It does not establish that a particular post caused a booking. Keep the model’s inputs, timeframe and assumptions with the result.
A dashboard for the work in progress.
- Campaign summary and the next scheduled post.
- Available views, likes, clicks and platform-level engagement.
- Publishing history and success/failure status.
- Suggested next actions, notifications and learning highlights.
- Higher-tier portfolio/batch workflows where included.
Turn the figures into a specific next test.
Illustrative comparison: 50 clicks from 1,000 impressions is a 5% click-through rate; 20 from 1,000 is 2%. Check the audience, dates and message before deciding why they differ. Give the checked figures to Jack and ask for one proposed change to the next campaign.
If you have reliable booking attribution, include it with its source. ToolBox does not currently establish universal booking attribution or automatic PMS reconciliation.
Social Media ROI Estimator & STR Campaign Reporting
A lot of likes is encouraging. Knowing what they mean is useful.
What you can do with this feature
Our Social Media ROI Estimator explores potential revenue-lift assumptions related to posting frequency and premium content. Review available dashboard summaries and connected-account results before choosing your next action. Keep a forecast separate from an observed result.
How to use the workflow
Record the starting inputs and the period you plan to review. Create the forecast, note the assumptions and compare later observations using the same definitions. Inspect delivery first. Use available engagement to identify questions to investigate; confirmed bookings and attributed revenue require their own verified evidence.
See it in a real task
Illustrative boutique-manager example: one property campaign receives clicks while another scheduled post fails. Use campaign dashboard and publishing history to separate delivery trouble from message performance, and Social Media ROI Estimator only for its supported planning assumptions. Repair the connection before judging the failed post’s creative.
Where the time savings come from
Bring campaign status and available engagement into one review instead of collecting isolated screenshots and relying on memory. Choose the next action from the evidence you actually have, not from a forecast presented as a result.